Run the research spine before live play: intel, TAM, opener, business case.
Tailored enterprise scenarios, Klara coaching, manager scorecards, CSV export.
View Deal IQSales enablement
Practice before the committee decides without you
Buyers spend most of the cycle in rooms you never enter. Train pattern recognition, champion transfer, and qualification under pressure, not slide recall.
Delivered across 60+ organisations since 2016. One platform, manager-ready scorecards, CSV exports.
The problem
Most of the deal happens when you are not in the room
Internal research, peer conversations, and stakeholder meetings decide outcomes long before your next call. Your champion is your proxy in those rooms. What they understood is what the committee acts on.
Workshops teach frameworks. Live deals need pattern recognition held steady across a 90-day cycle while the buying committee keeps shifting. That gap is what this stack is built to close.
With any vendor
17%
Without vendors in the room
83%
Buyers spend most of the cycle researching, aligning stakeholders, and debating internally. Your champion carries your case into that majority.
Source: 6sense research synthesis (Cunningham, former Forrester)
Three failure modes we see in every pipeline review
Incomplete transfer
Reps persuade well in the room. They rarely practise teaching a champion who starts from zero. Role-play with a colleague who already knows the product hides the gap.
Memorised frameworks, live surprises
MEDDPICC playbooks train recall. Live deals need pattern recognition under time pressure. Research on the forgetting curve often cites that reps forget roughly 70% of training within a week without application.
Indecision, not only competitors
A frozen buyer and a frozen rep are the same failure in different clothes. Both hit a position they never practised and default to no move. You cannot script your way out. You practise your way out.
Deal IQ and Team IQ first. Mirror and Transfer as foundation rooms.
Deal IQ and Team IQ are peer flagships. Mirror and Transfer are foundation rooms on the same learning path.
Co-flagships
Inside-pod team craft: retro, 1:1, peer beats with situational fit debrief.
20-45 min per episode. Target skills, chemistry rollup, cross-sim with Deal IQ.
Explore Team IQFoundation rooms
See how you show up in complex decisions in about two minutes.
Pattern check. No signup for the public demo.
Open Mirror
Turn your methodology into guided teaching reps actually retain.
Built for enablement: scenarios, scorecards, and exports.
View TransferOne stack, one identity
Two craft tracks, one Sales Twin passport
Deal IQ and Team IQ are co-flagships: hard craft in the buyer room, soft craft inside the pod. Mirror and Transfer are foundation rooms on the same learning path (Mirror · Deal IQ · Team IQ · Transfer) and feed the passport at /passport without competing for hero status. Mirror demo is ~2 min; path baseline Mirror is ~10 min with evidence. Transfer mission badges show champion coaching. Deal IQ shows fellowship prep then behaviour under buyer pressure. Team IQ shows situational fit in retro, 1:1, and peer beats.
- Deal IQ: fellowship (Territory through Qualification), then live MEDDPICC or SPICED with ICCE exports
- Team IQ: Target skills, situational fit charts, chemistry rollups, cross-sim with Deal IQ
- Mirror and Transfer: foundation rooms. Demo ~2 min; path baseline ~10 min; Transfer locks champion craft
The business case
Pipeline velocity, not slide velocity
Revenue leaders already track pipeline velocity. We train the four levers your enablement stack usually ignores: judgement under pressure, champion transfer, field capture, and deal qualification discipline.
VWLDT
Pipeline velocity (V) = Win rate (W) × Opportunities (L) × Deal size (D) ÷ Cycle time (T)
- L
Opportunities
Quest Builder turns trade show footfall into first-party conversations with geofenced missions, QR locks, and CSV plus webhook lead capture.
Quest Builder - D
Contract value
Transfer exposes the copy-paste trap. Reps practise teaching a champion who enters the executive room alone, so value survives without you in the room.
Transfer - W
Win rate
Deal IQ: 60-90 min war room, live deal, and debrief. MEDDPICC or SPICED after intel handoff. ICCE scorecards surface deal-risk attitude before the forecast call.
Deal IQ - T
Cycle time
Mirror maps behavioural baselines in two minutes, no signup. Teams enter simulation cycles knowing which pattern breaks first under pressure.
Mirror
Delivered across 60+ enterprise organizations, 3,000+ participants, 8 years of behavioral design.
Outcome ranges vary by cohort and deal motion. We publish manager scorecards and CSV exports so you measure movement on your own pipeline, not ours.
Research we design against, and proof we can show
Research cited by 6sense, drawing on former Forrester analyst Kerry Cunningham, found B2B buyers spend only about 17% of total buying time with sales reps, and only 5 to 6% with any single vendor.
Gartner reports that the typical buying group for a complex B2B purchase involves six to ten decision-makers, each with distinct priorities and often veto power.
Dixon and McKenna's analysis of 2.5 million sales calls (The JOLT Effect) estimates indecision drives roughly 40 to 60% of lost deals, often fear of making the wrong choice rather than preference for the status quo.
Gartner projects that by 2029, sales organizations using AI-driven enablement may achieve roughly 40% faster sales stage velocity than those relying on traditional approaches alone.
Salesforce research cited in 2026 State of Sales reports that reps spend only about 28% of their time actively selling, with the rest on admin, content search, and manual updates.
- 60+
- Enterprise organisations since 2016
- 3,000+
- Participants in facilitated sessions
- 3
- Languages live: EN, DE, FA
Tier A figures from Game Is Serious delivery history (About, Case Studies). External stats are hedged and linked.
How revenue teams usually start
01
Mirror (demo or path)
Demo: ~2 min pattern diagnostic on a 2-axis map, no signup. On an enablement path: ~10 min baseline with conversation evidence that locks to the rep.
02
Deal IQ and Team IQ
Co-flagships on one path: Deal IQ fellowship (Territory through Qualification) then live MEDDPICC or SPICED; Team IQ for inside-pod soft craft with situational fit evidence.
03
Transfer foundation
Enablement runs a Transfer mission. Reps coach an AI champion, then watch the executive meeting they cannot join. Path results share the same chrome as Deal and Team exits.
What sales leaders improve first
- Qualification consistency across reps and managers
- Coaching quality tied to real behaviour signals
- Forecast confidence with fewer late-stage surprises
Deal IQ for research-first MEDDPICC, Transfer for coaching retention, Mirror as a free diagnostic.
Questions revenue leaders ask
If you have another, bring it to the discovery call. We answer in writing first.
Why four rooms and not one simulation?
Each targets a different layer. Mirror diagnoses behavioural patterns (~2 min demo, or ~10 min path baseline with evidence). Deal IQ runs fellowship (Territory through Qualification), live MEDDPICC or SPICED, and debrief. Team IQ trains inside-pod soft skills with situational fit evidence. Transfer trains teaching a champion who starts empty. All four feed one Sales Twin passport and one manager command center.
How do they fit together for a sales team?
On a learning path the spine is Mirror · Deal IQ · Team IQ · Transfer. A typical pilot can start with Mirror for the whole team, then assign Deal IQ and Team IQ as co-flagship craft, with Transfer as foundation lock-in. Manager dashboards aggregate per-rep scorecards across all four.
Is Deal IQ only a MEDDPICC quiz?
No. MEDDPICC (or SPICED) is the live scoring layer. Deal IQ is fellowship-first: Territory through Qualification before buyer turns. Team IQ is the soft-craft co-flagship on the same path.
What is the Sales Twin passport?
A public page at /passport combining Mirror map, Transfer mission badges, Deal IQ ICCE scorecard, and Team IQ craft signals. One link designed to be pinned to a LinkedIn header.
What outcomes do sales leaders see first?
Qualification consistency, coaching tied to behaviour signals, and forecast confidence with fewer late-stage surprises. Manager scorecards and CSV exports drive the conversation.
How is this different from conversational intelligence tools?
Post-call analytics tell you what happened after the fact. These simulations let reps practise positions before they hit a live account: champion transfer, committee dynamics, and qualification under pressure in a safe room.