Game is serious. Not office decoration.
From Tehran city hunts to Berlin-built simulations: systems people opt into, with debriefs your leaders can actually use.
2016
Tehran: tables and city streets
Our journey began with dice, cards, and creativity. As Farbood.games, we published 5 board games, including best-sellers Zaar and Gendarmery. The same years brought city-wide hunts in Tehran: for a few hours, teams became detectives in the real city instead of checking out. Across eight years, that added up to 200+ facilitated sessions, 60+ organizations, more than a dozen industries. Different cultures, different problems, same pattern: when the frame is honest, people bring real attention. That instinct still powers what we build on the platform today.
2020
Forged in Crisis
When the world locked down, corporate teams went silent. We adapted 40+ game formats for Zoom and Google Meet in under a year, not as icebreakers, but as structured experiences that surfaced real team dynamics remotely. Companies started asking: "Can you measure what just happened?" That question changed our trajectory.
Today
Berlin studio, global programmes
Today we spend most of our time with VP Sales, heads of L&D, and senior leaders who need proof, not vibes. From Berlin we ship serious games and live simulations on one platform: Deal IQ for MEDDIC practice, facilitated city programmes, compliance narratives, and exports your enablement team can reuse. The human pattern is the same two continents later: when the story and stakes are real, people invest attention. Our job is to turn that into debrief-ready evidence.
60+
Enterprise Clients
3,000+
Participants Engaged
40+
Game Mechanics Designed
100%
Behavioral Data Points Captured
Attention first. Then behavior.
Compensation buys hours. It does not automatically buy ownership or the field truth your forecast depends on. When people choose into a clearly designed frame, they bring attention, creativity, and trade-offs you can see. Here is the awkward part: many workplace incentives were always engagement mechanics with older names. The point is not "fun instead of work." It is a thin layer of stakes and story on top of work that has gone automatic, then capturing what people actually do. We still build the same way: unavoidable situations, structured debrief, cohort-level signals your revenue and L&D leaders can coach to. Not a city tour. Not theater. Evidence you can reuse.
See how we apply this in practice: enterprise gamification catalogue, design method, and case studies.