Qualify pipeline risk with MEDDIC in live training simulations

For sales VPs, enablement, and frontline managers who need consistent qualification and coaching signals. An AI-powered simulation where reps steer the pipeline with intent, not menus. Describe moves in plain language or voice. Alex, your AI facilitator, runs each beat of the live scenario. Klara gives specific MEDDIC coaching after every action. You train fold discipline, champion tests, and discovery quality inside one narrative. Five progression stages from a single opportunity to a full portfolio under pressure.

1-100 60-90 min Online EN/DE
Deal IQ - MEDDIC Sales Qualification Framework

The Deal IQ experience

You are assigned a live enterprise opportunity. Alex, your AI facilitator, places you in a complex deal: multiple stakeholders, incomplete information, and time pressure. Your job: qualify or fold before committing months to the wrong opportunity. Use the pipeline bar for stage, open workspaces for MEDDIC notes and 3WHYs arguments, and set objectives before meetings. Every action has consequences; every document is a clue. The outcome is yours to earn.

Deal IQ in action

A short walkthrough of the real product flow: AI facilitation, decision engine, and live coaching.

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The MEDDIC Framework

M

Metrics

What quantifiable outcomes does the prospect need? ROI, cost savings, revenue growth: find the numbers that justify the investment.

E

Economic Buyer

Who controls the budget? Navigate the org chart to find and access the person who can say YES to the money.

D

Decision Criteria

How will they evaluate solutions? Understand what matters most: features, price, vendor stability, integration.

D

Decision Process

What steps lead to a signed contract? Map the buying committee, approval stages, and timeline.

I

Identify Pain

What business problem are they really solving? Surface pain goes deep. Find the impact on people and P&L.

C

Champion

Who will advocate for you when you're not in the room? Find, test, and equip your internal ally.

How It Works

Participant profile

Enter your name and how you want to be represented, then allocate skill points across Research, Rapport, Empathy, Strategy, and Persistence. The system generates your portrait; no emoji or cartoon avatar picker.

Intent-first decisions

No menus. You describe your next move in plain language, or speak it using voice input. The engine reads your intent, maps it to the simulation model, and shows probability before you commit. You decide with full information.

Voice Input

Sales reps speak, they do not type. Tap the microphone and describe your move out loud. The engine processes spoken intent identically to typed input. Available in English, German, and Farsi.

Discovery Approach Matters

HOW you ask matters as much as WHAT you ask. The engine scores your discovery approach: indirect questions through research and natural conversation score higher than blunt direct MEDDIC questions. Senior sellers uncover answers without the prospect realizing they are being qualified.

Alex: your AI facilitator

Alex narrates every turn as a real scene: stakeholder reactions, concrete detail, and tension. Not bullet summaries. One continuous storyline that reacts to your choices and stays coherent across the full run.

Documents & Stakeholders

Your deal brief and initial contact are available from turn one. Discover more as you act. Every document is a clue; every stakeholder has an influence type. Click a stakeholder to open your workspace and add notes; Klara reviews them.

Champion Building

The most nuanced MEDDIC element, fully simulated. Build relationship capital, then professional capital, test your candidate, and only then use them. The IA/INA/ANI/NINA model teaches who can actually deliver.

Klara: Your Coach

Klara, your AI sales coach, appears after every action with a specific coaching insight. She scores your discovery approach, flags blind spots, and explains what a senior seller would have done differently. No generic advice. Every insight connects to what you actually did.

Five progression stages

1

Stage 1: single opportunity

Learn the basics. One company, one deal, all six MEDDIC elements. Guided onboarding available.

2

Stage 2: portfolio introduction

Manage three deals at once with a shared action-point budget. Learn to prioritise. Some opportunities are traps. Strong sellers fold early and reinvest time where the deal is real.

3

Stage 3: the fold decision

Five opportunities. Some are traps. Practise disqualifying before you over-invest.

4

Stage 4: complex scenarios

Competitive pressure, false champions, procurement blockers. Reality hits.

5

Stage 5: master qualifier

Eight deals, tight quota, curveball events. Prove your expertise.

What Your Team Learns

MEDDIC mastery: practical qualification, not theory
Pipeline discipline: work the right stage, build the value thread
3WHYs: build Why Anything, Why Us, Why Now in your own words
Stakeholder navigation: map power, influence, and champion phase
Meeting prep: set objectives before every meeting; the simulation responds
Champion development: test and equip internal advocates

Flexible Formats

Individual Training

Self-paced learning. Participants move through stages at their own speed and build a personal skill profile.

Comparative cohort mode

Same scenario, multiple peers. Compare approaches, see who qualifies best, keep it professional and sharp.

Facilitated Workshop

Combine simulation with live coaching. Pause for discussion, review decisions, connect to real pipeline.

Data-Driven Reports

Every action is logged. After the run, you receive a detailed debrief: per-MEDDIC scores with discovery quality breakdown, a behavioural mirror of your dominant selling style, key decision replay, and the archetype reveal. Managers receive team comparison views, aggregate insights, and CSV export.

The ICCE behavioural scorecard

Beyond MEDDIC scoring, every Deal IQ debrief produces a four-dimension ICCE scorecard: Intelligence, Character, Coachability, and Experience. Each dimension is computed deterministically from your in-session behaviour, with full evidence references and per-signal weights so a sales VP, an enablement lead, or a recruiter can audit the score. The LLM is never allowed to change the number, only to write the narrative around it.

Intelligence

Pattern recognition, discovery quality, hypothesis discipline. Did you read the room and the org accurately before you moved?

Character

Discipline under pressure. Fold accuracy, late-stage concession control, willingness to disqualify a bad deal early.

Coachability

Did you absorb Klara's feedback and apply it next turn? The scorecard tracks how your behaviour changes after coaching, not just whether you received it.

Experience

Senior sellcraft signals. Indirect discovery, champion testing without burning the relationship, meeting prep that visibly steers the live scenario.

Every score includes the underlying signals, weights, and evidence turns. A method version is stamped on the report so a Q1 score is never silently re-graded later.

🪞

Your Sales Behavior Mirror

Beyond scores, Deal IQ reveals your selling patterns. Discover your dominant approach style: are you a Researcher who over-prepares, or a Hunter who rushes to the close? See behavioral insights like "You tend to jump to demos before discovery" or "You neglect Champion development until too late." The mirror shows habits, blind spots, and strengths you didn't know you had. Real self-awareness drives real improvement.

Dominant selling style analysis
Action pattern detection
Blind spot identification
Personalized growth recommendations
Deal archetype reveal (hidden patterns exposed)
Fold accuracy scoring (did you spot the traps?)

FAQ

How long is a session?

60-90 minutes for a full scenario. Progress saves automatically; participants can pause and resume without losing context.

Do participants need to know MEDDIC beforehand?

No. Before the scenario starts, Alex (facilitator) and Klara (coach) introduce themselves in a short interactive conversation. They cover the basics and let you practise input before the live run. MEDDIC is taught through consequences during the simulation, not front-loaded theory.

How does the intent-first mechanic work?

Instead of choosing from a preset menu, you type or speak what you want to do in plain language. The AI engine interprets intent into simulation actions, difficulty, success probability, and shows a consequence preview before you commit.

Is voice input supported?

Yes. Voice input is supported in English, German, and Farsi via the browser speech API. Tap the microphone button and describe your move. The engine processes spoken input identically to typed text.

What do managers receive?

Per-participant MEDDIC scorecards with discovery quality breakdown, behavioural mirror (dominant selling style, blind spots, patterns), key decision replay, deal archetype reveal, fold accuracy, action-point efficiency, and team-wide aggregates showing where qualification breaks down. Results in comparison table, card view, and CSV export.

Can we customize scenarios to our industry?

Yes. Managers can specify industry, product, company size, deal complexity, and specific MEDDIC challenges to focus on. The AI generates a full tailored scenario including stakeholders, documents, and curveball events.

Ready to pilot Deal IQ with a real cohort?

Or open the public practice session now